Top Video Marketing Benefits in Albany NY
Video has become one of the most influential tools in the world of business. Why is video influencing society so much? An average person using social media and the internet, in general, spends almost 90 percent more time on websites with videos. A third of their internet usage is spent watching videos. If that is not enough to convince you to start using video, then here are the top video marketing benefits in Albany NY.
Increase Brand Awareness
With video, you can show off your brand to your whole audience very quickly. People are more likely to watch a video about your brand than read an article about your brand. Efficiency and attention. This is what video is all about. Your informative video will capture many new faces and drive your conversions.
Showing Emotion & Personality
A video makes a company have a voice and gives them personality. You can easily connect to your viewers by showing and playing with emotions through video and sound. Businesses who show their personalities through the use of video have a higher amount of viewers and also conversion rates.
Search Engine Optimization & Ranking
Search engines pick up and love websites with video. This alone is a great reason to start creating and marketing more video content. Ranking at the top of search engines should be each business’ goal. Organic SEO ranking drives your sales and gets new customers in your door. This benefit is the highlight of video marketing benefits in Albany NY.
More Efficient Ads
Many users won’t stop to look at your flat banner ads. Over time users have become accustomed to these kinds of ads and will not spend the time to engage with them. Almost as if the ads blend into the pages no matter the graphics used they won’t capture many eyes. But, using video ads will catch the eye of your audience. Not only is the movement of a video going to make your ad stand out, but you have taken the work away from your viewer because they no longer have to do the reading. You can easily entertain and get your message across to your audience in 30 seconds. Efficiency is the key to keep viewers engaged.
Relaying Your Message Clearly
With video, there is no guessing. You can see the body language and raw emotion in a video. With only text, there is too much that can go wrong. The tone of your message can often be misinterpreted through text only. A video will give your audience a much clearer message visually and verbally.
Video content is beginning to take over most sites on the internet including social media platforms. A video doesn’t have to be limited to television anymore. Use these marketing benefits in Albany NY to help boost your brand, personality, prospective customers, and sales! Video production does not have to cost a small fortune. Planning ahead will help you later in your video marketing. Call us today to start your video production and video marketing strategies.