Where should I share my corporate video online?
Each corporate video Albany NY you create should be specific to the certain audience you are targeting. With our expertise in video production, we see the best results from video content when proper planning is in place. Creating a video for a targeted audience will have better results than posting a video with no specified audience in mind. For example, if you are creating a video for your own website it is a good idea to use explainer videos. Using explainer videos for paid video ads would not get as much attention. This is because an explainer video allows your visitor to get more detail about your business. In paid video ads they must be straightforward and to the point. A long detailed video wouldn’t be best. Content marketing is also important to maximize reach and educate your audience about the video you are sharing.
Reaching your target audience
Hosting your video is one of the most popular ways to share your corporate video content. Youtube has a great reach and a variety of viewers. Keep in mind your user experience as well when it comes to video content. Vimeo is known to have a better and more modern viewing experience for its users.
Using SEO can also be important for your video to get projected to the target audience and can increase your reach.
Twitter and Facebook are great social media sites to natively post your video. Social media gives you the opportunity to reach out to the millions of people on there daily. Keep in mind each individual platform may have a different audience. Tailor your video to each platform and use keywords to optimize reach.
Another way to blast your video is through email. Use the links to your corporate video Albany NY in your signature or text of your emails to get your video noticed. If your corporate video is based on sales you should customize your content to have one-on-one communication. You can show your video during meetings and conferences as well.
Last but not least use your video on landing pages. Ad landing pages often show great results for all businesses. The key to proper sharing of your video is planning ahead. Plan where you want to share your content and who you want to view it. After this, you can create high-quality content and gain many followers.