Growing your business can be difficult without the correct marketing approach. A strong marketing campaign doesn’t have to break the bank. Successful digital marketing ideas just require time and innovative thinking. Here are 4 innovative marketing strategies to make your business shine:
Facebook and Instagram Ads
Facebook ads are a great way to reach bigger crowds for less. Using the most mainstream social media platforms are great tools so that, you can better target a large audience keeping your business interests in mind. In order to appeal to your audience you must do some research first. Facebook also has some great tools to help you expand your audience. By taking a look at your subscribers, Facebook will review their interests and then find others similar to them based upon their likes and things they have in common.
Getting your followers to refer a friend by using giveaways
Using your customers to refer a friend can be a great way to gain new followers. Give your existing customers an incentive to tell their friends to join or check your business out. Not only will you gain customers, but you will remind your loyal customers that you appreciate their business. Research shows that 92% of people are more likely to take a look at your business if they were recommended by a friend or person they know. Referrals would be a great option for you to promote your product if you are just getting started, are a small business owner, or you are on a budget. There are websites out there such as Ambassador to help you get started today.
Invitations to spark interest
Some of the most popular businesses today started from making users have an invitation to use their product. The idea is that many people will be looking to join once they hear their friends have. But, in order to be part of your unique business you must have an invitation or access code. This is given out by your existing customers. Some examples to date of businesses who started out using this idea are Facebook, Pinterest and Slack. Small business have the potential to grow by using the right tools.
Following trends in social media
Your whole audience is on social media platforms. Why not use that to your advantage? With Twitter, Instagram and Facebook you can target your audience by just keeping up with the popular hashtags. Follow trending hashtags and use these in your posts so more you will reach more people. While using these hashtags you gain more future customers and also get your name out there. Take some time to research what’s trending in the media and relate that to your business.
Using social media in a smart and professional way can be great for your digital marketing. Taking the time to learn more about your customers and how you can better market to them using their interests is a great way to grow your business.