4 Keys to Content Marketing
Content marketing is filled with creative thought and understanding what your audience is going to grab onto. Some businesses may have a person specializing in graphic design, writing, social media and so much more. But, if you’re creating content and are a one-man show this doesn’t mean your content won’t also go viral. You could have all the help, but the key is where and how you are marketing your content. At Star Studios and Agency we have all of the necessary tools and knowledge to dive into your content marketing Albany NY. Here are 4 things we believe are key to focus on.
First, you need to know the audience you are trying to attract. Get to know them and use this to your advantage. Start by watching what they share on social media. Content marketing cannot be successful until you understand your audience.This will help you get more views, likes, and even trust.
Now that you know your audience, create engaging content that will appeal to their eyes. Don’t waste all that time you’ve spent researching by posting boring content with nothing to grab their attention. Think about the use of high-quality graphics. People are becoming much more visual, stop them and make them want to look at your content.
Already have great content? Part of great content marketing Albany NY is using your content in different ways. For example, creating an engaging high definition video and repurpose that into a podcast many will listen to. This is a great way to capture more of an audience.
So, maybe you can’t always reach everyone you wish to organically. Start promoting your content! This is huge in content marketing Albany NY. If you don’t promote you may never be seen and will be drowned out by those who are promoting content. There are many platforms to put your content on and there are options to pay to promote that content so you reach more of an audience. Yes, you may have great content, but everyone could use help going the extra mile to get more eyes on your content.
If you focus on these 4 things your content marketing approach will be off to a great start. Continue to create new content, but don’t stop there. You should be continuously working on content marketing, this is how your content will be the next viral hit. Contact us today to get started on your content marketing Albany NY.